Recruitment Information should include some of the following elements (those in bold are mandatory):

• “Research” is specified.
• The ages for eligibility.
• Inclusion/Exclusion criteria (e.g., “Right-handed Participants only”).
• The purpose of the research must be clearly stated.
• The amount of time required to complete the study.
• Any benefits  (Note:  a straightforward and truthful description of the benefits to the subject for participation in the study, e.g., no charge for taking part in the study, no-cost health examination, or providing treatment and counseling for the drug addictions.)
• Any risks.
  (Note:  most research will be “minimal risk”.  That is, research involves no more risk than those associated with ordinary daily life.  This may be communicated as something like:  “There are no known risks associated with this study other than the potential for mild boredom or mild fatigue.”  If there are minimal risks other than mild boredom or mild fatigue, you may either include them or state that they will be discussed prior to the beginning of the study.)
• The contact person’s name is identified.
• The institution is identified.
• Monetary compensation information is optional.
  (Note:  Although the consent document must specify the EXACT amount of any financial compensation, recruitment materials should state that monetary compensation will be provided.
• The location of the research. 

Things that should be avoided:

• Do not emphasize monetary compensation.
• Do not state the amount of compensation.
• Do not use catchy words such as “exciting”, “cutting-edge”, etc.
• Do not recruit children directly.
• Do not misstate information contained within the protocol.